After a trip to the mall to do a little shopping I ended up in Sears. I haven’t shopped in the store in years but I was happy I did that day. I scored some items that made me beyond happy, but this shall be told in another post my darlings.
Anyway I ended up in Sears in the women’s department and when I looked up I realized I was in The Kardashian Kollection section. As I browsed through the racks I found myself pretty impressed by solid collection. Then I decided to look at the price tags on a clutch. GASP! $99 dollars. I'm sorry but for Sears I was deeply disappointed because $100 clutches shouldn’t be sold in places that sell flat screen TVs and washing machines. I feel that the Kardashian Kollection’s price point is a little to steep for Sears consumer base. Or perhaps they’re trying to woo a new consumer group. Sorry for all that consumer talk-that’s just the marketer in me. Back to the fashion of it…..Here’s a few things I liked and some I didn‘t:
Pros: Stylish fashions
Wonderful silhouettes (curvy girls will celebrate)
Nice mix of uptown meets downtown
Cons: High price point for Sears
Not a lot of color range (most items are tan, black or grey)
To check out the clothes and prices online on Sears' website click here.
If you have not yet seen the commercial, here it is:
Only time will tell if the collection will do well or not. Good luck, Kardasian Sisters!!!
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