Celeb Branded: Mariah Partners with OPI; Solange is the face of Madewell and Pink is the newest COVERGIRL

Mariah for OPI

Singer Mariah Carey, 42 has been tapped as the newest celeb to partner with nail lacquer giant OPI.

Suzi Weiss-Fischmann, executive vice president and artistic director of OPI spoke on the partnership in WWD saying:

 "Nails are part of her personality. I really have always looked for celebrities for whom nails are very important, and it is not something you just Photoshop on a picture. She was very much part of the color selection….She’s classic, but she can be edgy at certain times. She’s very elegant….It appeals to me also that she’s a mom. She’s a working woman and then she has this very glitzy, glamour side to her."

OPI will release two collections one eight shade collection in January of 2013 and a second collection later that year.

Carey will join a list of popular celebs that have released polish collections with the equally popular nail brand, including: the Kardashians, Serena Williams, Nicki Minaj and Katy Perry.

Since OPI names the polish colors with the celebs brand in mind, speculation is that the colors will be named after Carey’s most popular hits. In the lead are ‘Glitter’, ‘Rainbow’ and ‘Butterfly’.

We at joan & ross would like to drum up some titles we’d like them to play with as well: ‘Always Be My Baby’, ‘Obsessed’, ‘One Sweet Day’, and to pay homage to her beautiful one-year-old twins, ‘Dem Babies’ (a name Carey and husband affectionately refer to their twins).

Can you think of possible names for the collections?

Solange Knowles for Madewell

Retailer Madewell, sister company to J.Crew, had announced Solange Knowles as the newest face of its autumn/winter 2012-13 campaign. Is there anything this woman can’t do?

Solange got her start as a backup dancer for Destiny’s Child, then went on to become a singer, then mommy; then DJ; then model when she signed with Next Models in January of this year. .

This is Solange's first major contract with a fashion brand. Madewell had this to say about Solange: “No one pulls off style quite like Solange.”

So true, we here at joan & ross love the risks she takes and her ability to break mode and be an original.

Solange’s past modeling gigs have included modeling for Rimmel cosmetics and Carol’s Daughter’s Monoi Collection and strutting her stuff for an Alberta Ferretti Limited Edition fashion show.

Pink for COVERGIRL

Pink confirmed Monday, August 6^th that she is indeed the newest face of COVERGIRL cosmetics. It was sealed with a press conference later that week in which the singer unveiled the above picture which will appear in print ads this fall.

 “With the signing of Pink, COVERGIRL is celebrating 'Beauty with an Edge' and who better to deliver that message than someone who embodies art and attitude," according to a release issued by COVERGIRL. "Pink and COVERGIRL are looking to inspire women to celebrate their individuality and never settle for a single beauty standard."

It appears to be a great time in the singer’s life. Pink gave birth to daughter Willow 14 months ago and is on the verge of releasing her first album in 4 years.

Remembering a day when supermodels were the faces of COVERGIRLS cosmetics, we love their new philosophy of using celebs with down-to-earth, every woman characteristics.

Pink joins the likes of Queen Latifah, Drew Barrymore, Ellen DeGeneres, Sofia Vergara and Taylor Swift as current faces of the brand.